Cookie Policy


This website, (“Our Site”), uses cookies and similar technologies to distinguish you from other users. By using cookies, we are able to provide you with a better experience and improve Our Site by better understanding how you use it. Please read this Cookie Policy carefully and ensure you understand it. Your acceptance of Our Cookie Policy is deemed to occur if you continue using Our Site or when you click the “OK” button on Our Cookie Notice at the bottom of the page. If you do not agree with Our Cookie Policy, please stop using Our Site immediately.

1. Definitions and Interpretation

1.1. In this Cookie Policy, unless the context requires otherwise, the following expressions have the following meanings:

  • “Cookie” refers to a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site.
  • “Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and the EU Council Regulation 2016/679 on General Data Protection (“GDPR”).
  • “Personal Data” means any and all data related to an identifiable person who can be directly or indirectly identified from that data, as defined in the EU Council Regulation 2016/679 on General Data Protection (“GDPR”); and
  • “We/Us/Our” means VRPharma.

2. How Our Site Uses Cookies

2.1. Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and enhance your experience on Our Site and to provide and improve Our products and services. We have carefully chosen these Cookies and taken steps to ensure that your privacy and personal data are protected and respected at all times. 2.2 By using Our Site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than Us. Third-party Cookies are used on Our Site for integrating third-party content. For more details, please see section 4 below. 2.3 All Cookies used by and on Our Site are used in accordance with current Cookie Law. We may use some or all of the following types of Cookie: 2.4 Cookies on Our Site are not permanent and will expire. 2.5 For more details about the personal data we collect and use, the measures we have taken to protect personal data, your legal rights, and our legal obligations, see our Privacy Policy. 2.6 For more details of the Cookies we use, see the table below.

3. Cookies Used by Our Website

3.1. The following first-party Cookies may be placed on your computer or device:

Cookie NameDurationDescription
wordpress_logged_inA session cookie, deleted when you close your web browser.WordPress uses this cookie to indicate when you have logged in and who you are, for most uses of the interface.
wordpress_sec_faA session cookie, deleted when you close your web browser.Used as a key to control a user’s access to a WordPress service.
wordpress_test_cookieA session cookie, deleted when you close your web browser.WordPress sets this cookie when you navigate to the login page. The cookie is used to check whether your web browser is set to allow or reject cookies.
wp-settings-1Persistent cookie, expires a little less than a year from the time it is set.WordPress uses this cookie to customise your view of the administration interface, and possibly also the main interface of the site.
wp-settings-time-1Persistent cookie, expires a little less than a year from the time it is set.To customise your view of the site interface.

 3.2. Our Site uses analytics services provided by Google Analytics. Web analytics refers to a set of tools used to collect and analyze anonymous usage information, enabling us to better understand how Our Site is used. This, in turn, enables us to improve Our Site and the services offered through it. You are not obliged to allow us to use these Cookies, although Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable us to continually improve Our Site, making it a better and more useful experience for you.

3.3 The analytics service used by Our Site uses analytics Cookies to gather the required information. 3.4 The analytics service used by Our Site uses the following analytics Cookies:

Cookie NameDurationDescriptionProvider
_ga2 yearsUsed to distinguish users
Google Analytics
_gid24 hoursTo distinguish users.
Google Analytics
_gat1 minuteTo limit the percentage of applications
Google Analytics
AMP_TOKEN30 seconds to 1 yearIncludes a token that can be used to retrieve a customer ID from the AMP Customer ID service.
Google Analytics
_gac_90 daysIncludes user-related campaign information
Google Analytics
__utma2 years after configuration or upgradeUsed to distinguish users and sessions
Google Analytics
__utmt10 minutesTo limit the percentage of applications
Google Analytics
__utmb30 minutes after configuration or updateTo determine further sessions or visits
Google Analytics
__utmcEnd of browser sessionConfigured to interact with urchin.js
Google Analytics
__utmz 6 months after configuration or upgradeStores the traffic source or campaign that explains how the user reached the site
Google Analytics
__utmv 2 years after configuration or upgradeUsed to store visitor custom variable data.
Google Analytics

 3.5. Some features of Our Site make use of third-party applications and services to enhance visitor experiences, such as watching videos hosted on YouTube, making payments through PayPal, or viewing geographical locations on Google Maps. As a result, these third parties may set cookies and use them to track your online activity. We do not have direct control over the information collected by these cookies.

4. Consent and Control

4.1 By using Our Website or clicking the “I agree” button on Our Cookie Notice at the bottom of the page, you consent to the placement of Cookies on your computer or device. By giving your consent to the placement of Cookies, you are enabling us to provide the best possible experience and service. 4.2 In addition to the controls that we provide, you can choose to enable or disable cookies in your internet browser. Most internet browsers also allow you to decide whether to disable all cookies or only third-party cookies. By default, most internet browsers accept cookies, but this can be changed. For more details, please refer to the help menu in your internet browser or the documentation that came with your device. 4.3 The following links provide instructions on how to control cookies in all major browsers:
4.3.1. Google Chrome:
4.3.2. Microsoft Internet Explorer:
4.3.3. Microsoft Edge: (Please note that there are no specific instructions available at this time, but Microsoft’s technical support will be able to assist you.)
4.3.4. Safari (macOS):
5.3.5. Safari (iOS):
4.3.6. Mozilla Firefox:
4.3.7. Android: (Please refer to your device’s documentation for the manufacturer’s own browsers.

5. Web Beacons and Other Tracking Technologies

5.1 Our Site may also contain other tracking technologies such as Web Beacons. These are typically small transparent images that provide us with statistics, for purposes similar to cookies. They are often used with cookies, though they are not stored on your computer in the same way. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted.

6. Changes to this Cookie Policy

6.1 We may modify this Cookie Policy at any time. Such changes will be binding on you on your first use of Our Site following the changes. Therefore, we recommend that you check this page from time to time. 6.2 In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the current and in-force provisions will prevail unless it is expressly stated otherwise.

7. Additional Information

7.1 If you would like to learn more about how we use cookies, please contact us using any of the methods provided on Our Contact page. 7.2 For more information on privacy, data protection, and our terms and conditions, please visit the following:

  • Privacy Policy;
  • Terms and Conditions.
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